Apple Infographics
Project background:
Problem statement:
Goal/objective:
Define, create infographics for the Apple microsite that fit within the brand guidelines. Create and design data visualization that best described Apple’s brand identity.
At first glance, we noticed that the information on the micro site was text heavy and therefore did not engage the users. We also noticed that there were infographics that were ineffective at communicating data. We needed to remove the noise from the information provided and create infographics that were not only visually appealing but also communicated the data effectively.
Our goal was to discover, design and create infographics that worked alongside apples personality which is: clear, minimalistic, engaging and those that worked alongside the brand guidelines of Apple. We also had to keep in mind the color palette and mood board. Moreover, our goal was to create infographics that we can take and translate to other mediums for instance white paper and other layouts.
Research
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Exploratory
During the exploratory phase, classic tiles, ring/circle and bar graphs were explored. Different color palettes as well as gradient options were worked with. The scope was to explore ideas that would communicate the story well, were clear and concise, and complemented the brand guidelines.
Our Solution:
After several iterations of our design processes, we began to upload them into the microsite’s layout. We also created mockups to get a real feel of how these infographics would live on the page within the microsite. We chose infographics that were effectively communicating the story around the data while making it an engaging experience for the users.
Layout 1
In this infographic, we explored the classic ring graphs that are accessible and flowed well within the microsite. Additionally, ring graphs would fit well within different mediums.
Layout 2
For this option, classic Apple tiles and ring graphs were combined. This was done to give it a dynamic look and feel. In addition, the usage of colors was to make the graph accessible.
Layout 3
For this option, classic Apple tiles and ring graphs were combined. This was done to give it a dynamic look and feel. In addition, the usage of colors was to make the graph accessible.
Credits
Client: Wipro & Apple
Creative Director: Anya Ermakova
UX Designer: Yumiko Murray
Design: Bhawna Seth, Prerna Shah
Agency: Designit North America
Services: Visual design, information architecture,
graphic design, data visualization.