Microsoft Global Engagement Program
Project background:
Problem statement:
Goal/objective:
Microsoft is creating promotional infographics to pitch to the US government’s defense and intelligence sectors to inform about the cyber war and how Microsoft’s cloud system, Azure, is the safest option to secure all data.
The information around defense, cybersecurity and intelligence can be extremely complicated and therefore it was crucial to create graphics that eliminated the extra words and told the story through visuals.
Our goal was to discover, design and create Microsoft GEP infographics that would allow Microsoft to have an edge when pitching government officials. The infographics needed to inform the officials about battlegrounds moving from land to cyber in today’s data driven world and how to best protect the confidential data.
Process
Creating iconography, Below are images from the CMO White paper. The grounds for the study are laid and the background to why it was important to share the study with the world.
In this paper, areas where all three types of executives agree on the need to reassess their growth strategies are uncovered. The ask was to promote the CMO White paper by designing motion graphics to communicate the story well.
The beginning
Below are images from the white paper. The grounds for the study are laid and the background to why the CMO white paper was born.
Credits
Senior Copy Editor: Becca Rice
Senior Production Designer: Benny Haryant
Graphic Design & UX/UI Intern: Bhawna Seth
Associate Creative Director: Patrick Halferty
Senior Designer: Eric Bird